13.2: Critical Practices: Critical, Associative, and Speculative Design, and Design Fiction

Turning the Lenses on Design
Read by Sat Apr 03,
Reading Response due Wed Apr 07,
John Conway, Sleepy Stan
John Conway
Sleepy Stan

Why?

Critical practices is an umbrella term that stems from the work of Anthony Dunne and Fiona Raby where design is used as a critical tool—to dissect socio-political issues and the design field itself to achieve aims outside of the commercial markets. It’s less about problem solving, and more about problem finding or problem framing. Under the auspices of critical practices are a few sub-practices: critical design, associative design, and speculative design. Keep in mind, that since these are emerging fields, terminology is still being debated. You’ll see some readings where “critical practices” and “critical design” are used synonymously. You’ll also see “critical design” and “speculative design” used similarly. Matt Malpass (supplementary reading) is the only one who differentiates between “critical design” and “associative design;” most people see those are the same thing.

Speculative design is a key methodology within critical design. Speculative design is generally thought of as a forward looking practice—imagining possible futures. Another version of speculative design is design fiction which uses narrative prototypes (stories, films, television) to posit potential futures. One of the readings below is particularly interesting in that it involves looking backwards to speculate on what dinosaurs may have actually looked like and acted, rather than the standard illustrations to which we’ve become accustomed. Even in that case, design is being used as a critical practice to question the status quo.

Since this is our last reading for the semester, I hope that this gets you thinking not just about your design in the present, but your design in the future, and how you might be able to use your designs to challenge the status quo.

Required

Critical Design FAQ, Dunneandraby.co.uk
Welcome to Jurassic Art, 99% Invisible

Supplementary Readings

Critical Design
What is Critical About Critical Design?
“Critical design is a research through design methodology that foregrounds the ethics of design practice, reveals potentially hidden agendas and values, and explores alternative design values. While it seems to be a timely fit for today’s socially, aesthetically, and ethically oriented approaches to HCI, its adoption seems surprisingly limited. We argue that its central concepts and methods are unclear and difficult to adopt. Rather than merely attempting to decode the intentions of its originators, Dunne and Raby, we instead turn to traditions of critical thought in the past 150 years to explore a range of critical ideas and their practical uses. We then suggest ways that these ideas and uses can be leveraged as practical resources for HCI researchers interested in critical design. We also offer readings of two designs, which are not billed as critical designs, but which we argue are critical using a broader formulation of the concept than the one found in the current literature.”
Critical Design/Critical Futures 2015: Critical Design + Critical Futures

“How are contemporary designers and design theorists envisaging modes of design that are critical, future directed and challenge the status quo? In this round table panel, we explore and discuss the different ways in which forms of critical design are now being conceptualized and enacted from "speculative design” and transitional design to “discursive design” and beyond. Does the turn to critical design constitute a new kind of political and social engagement? Does it imply the need for new modes of critical design thinking beyond design thinking? Does it imply new modes of design pedagogy? Charlie Cannon, Susan Yelavich, Paolo Cardini and Cameron Tonkinwise.”

Critical Design and Empathetic Opportunities

“Dr Matt Malpass, programme quality coordinator and course coordinator of MA Industrial Design @ Central St Martins, gives a talk about critical design and empathy for social innovation.”

Critical Design as Approach to Next Thinking, The Design Journal

“Critical design offers opportunities to benefit considerably the future design thinking. This practice is based on premises that are meaningful for the whole design discipline if adopted as an integral part of design process. There are two valuable aspects, identified and discussed in this paper, that are underestimated or even omitted as quality criteria of the traditional industrial design practice, but are at the core of the critical design practice: it is critically concerned with future and aware of design’s potential in shaping it towards the preferable; and it is aimed at challenging the ideological constraints that limit the designers and the society, and impede the true progress of the humanity. Critical design thinking can be studied and applied as approach to favour the development of personal understanding and promote professional growth of all designers. It is proposed as a resource for expanding the meaning of design thinking.”

Beyond Design Thinking: an Incomplete Design Taxonomy, Critical Design Critical Futures

This article is a brief overview of contemporary thinking within design and covers the following movements and methodologies: design thinking, human-centered design, participatory design, critical design, discursive design, speculative design, design fiction, and positive sum design.

Unpleasant Design & Hostile Urban Architecture, 99% Invisible

The critical design part of this is the artists who chose to respond to and frustrate the “unpleasant design” near the end of the podcast.

“Benches in parks, train stations, bus shelters and other public places are meant to offer seating, but only for a limited duration. Many elements of such seats are subtly or overtly restrictive. Arm rests, for instance, indeed provide spaces to rest arms, but they also prevent people from lying down or sitting in anything but a prescribed position. This type of design strategy is sometimes classified as ‘hostile architecture,’ or simply: ‘unpleasant design.’”

Speculative Everything: Design, Fiction, and Social Dreaming

“How to use design as a tool to create not only things but ideas, to speculate about possible futures.Today designers often focus on making technology easy to use, sexy, and consumable. In Speculative Everything, Anthony Dunne and Fiona Raby propose a kind of design that is used as a tool to create not only things but ideas. For them, design is a means of speculating about how things could be—to imagine possible futures. This is not the usual sort of predicting or forecasting, spotting trends and extrapolating; these kinds of predictions have been proven wrong, again and again. Instead, Dunne and Raby pose ‘what if’ questions that are intended to open debate and discussion about the kind of future people want (and do not want).Speculative Everything offers a tour through an emerging cultural landscape of design ideas, ideals, and approaches.”

Speculative Design
Design is [Speculative] Futures Design Thinking: A New Toolkit for Preemptive Design

“Speculative Design is an approach that considers alternate futures for technology and society. Through prototyping and/or defining scenarios, important discussions about ethics or the impact of design on the environment and culture can be brought to the forefront of the design process. Sometimes considered alarmist and sensational, it’s still a powerful tool for design. Companies are applying this approach to business strategies or articulating visions for emerging technologies. They are speculating on everything from the future of their products to eliciting communities for input to developing new services. Speculative Design’s potential for application is so diverse that it can be used as a lens to consider a more holistic approach to problems and uncover new questions about the future that we may have never asked. Phil shares several projects from Apple’s early vision of the iPad to how governments are using it to design new services today. He also covers some basic framework for how to begin looking at the future and consider all the potential factors and environments that could influence your products or services.”

Anthony Dunne, Fiona Raby. “Speculative Everything” Book Presentation

Presentation starts at 05:31. “Speculative design allows us to see the public status quo from an unexpected side, and offers projects of radical change. A solar kitchen restaurant, a cloud-seeding truck, and a phantom-limb sensation recorder: speculative designers generate new perspectives and identify more desirable modes of existence. Dunne and Raby contend that if we speculate more—about everything—reality will become more malleable. In support of their argument, they cite examples from their own design and teaching and from other projects from fine art, design, architecture, cinema, and photography.”

Speculative Everything: Design, Fiction, and Social Dreaming

“How to use design as a tool to create not only things but ideas, to speculate about possible futures.Today designers often focus on making technology easy to use, sexy, and consumable. In Speculative Everything, Anthony Dunne and Fiona Raby propose a kind of design that is used as a tool to create not only things but ideas. For them, design is a means of speculating about how things could be—to imagine possible futures. This is not the usual sort of predicting or forecasting, spotting trends and extrapolating; these kinds of predictions have been proven wrong, again and again. Instead, Dunne and Raby pose ‘what if’ questions that are intended to open debate and discussion about the kind of future people want (and do not want).Speculative Everything offers a tour through an emerging cultural landscape of design ideas, ideals, and approaches.”

Design Fiction
Near Future Laboratory

“Near Future Laboratory is a thinking, making, design, development and research practice based in California and Europe. Our goal is to understand how imaginations and hypothesis become materialized to swerve the present into new, more habitable near future worlds. Our practice involves working closely with creative, thoughtful experts within various domains of work depending on the needs of any particular project. Our associations with a wide network of well-respected and accomplished practitioners makes it possible to work from concept development to construction of unique digital designs.”

Design Fiction: A Short Essay on Design, Science, Fact and Fiction

I recommend chapters 1, 2, and 4. “Design fiction as I am discussing it here is a conflation of design, science fact, and science fiction. It is a amalgamation of practices that together bends the expectations as to what each does on its own and ties them together into something new. It is a way of materializing ideas and speculations without the pragmatic curtailing that often happens when dead weights are fastened to the imagination.”

A Design Fiction Evening, with Julian Bleecker, James Bridle, Nick Foster, Cliff Kuang and Scott Paterson

Each speaker presents separately, followed by a panel discussion at the end.

Congratulations, you have an all male panel!

Sci-Fi Writer Bruce Sterling Explains the Intriguing New Concept of Design Fiction, Slate

“Slate: So what is a design fiction? Sterling: It’s the deliberate use of diegetic prototypes to suspend disbelief about change. That’s the best definition we’ve come up with. The important word there is diegetic. It means you’re thinking very seriously about potential objects and services and trying to get people to concentrate on those rather than entire worlds or political trends or geopolitical strategies. It’s not a kind of fiction. It’s a kind of design. It tells worlds rather than stories.”

Design Is A Method Of Action: A Design Fiction Primer

“A multidisciplinary group of fourteen artists, scientists, designers, writers, science fiction writers, and futurists gathered in detroit for the purpose of articulating a collective vision for the near future, namely the ‘TBD catalog.’ Rooted in the practice of world building, design fiction, and rapid prototyping, this view would express itself through a catalog of speculative objects, somewhere along the lines of sky mall, a sears roebuck mail order catalog, and the whole earth catalog, but for a future that is ten to fifteen years away.”

What Sci-Fi Gets Wrong, Design Fiction Could Get Right, Vice

“There is a sense in which design fiction can be viewed simply as prediction: an attempt to square fact with fiction. Designers strive to create a vision so good, the future moves to imitate the art. As Bleecker points out, “Minority Report interface” is now a watchword for computer interaction designers. The challenge for design fiction becomes whether or not one’s insight is good enough that one’s creativity can become reality. To deploy a less futuristic metaphor: everyone wants to back the winning horse.”

Response Questions

Remember to cite specific instances from the text to support your views.

  • What do you make of the Dunne and Raby quote in the Malpass essay: “The design profession needs to mature and find ways of operating outside the tight constraints of servicing industry”?
  • Since design may be viewed as a form of storytelling, what do you make of Malpass’ notion that to prove critical practices’ “continuing importance, it is essential to examine and understand design and critical practice not in terms of the arts, but rather in relation to traditional ideas of satire, narrative, and rationality”?
  • How might speculative design and/or design fiction work within your particular field?
  • Indicating that we live in a very different world than the design luminaries of the ’60s and ’70, Dunne and Raby state that in order to design a better present through envisioning different futures, “we need more pluralism in design, not of style but of ideology and values.” What do you think about that?

13.1: Socially Conscious/Engaged Design

Have I Done Any Good in the World Today?
Read by Thu Apr 01,
Reading Response due Wed Apr 07,
UNOCHA's new set of icons aims to streamline communication in response to humanitarian crises.
UNOCHA’s new set of icons aims to streamline communication in response to humanitarian crises.
United Nations Office for the Coordination of Humanitarian Affairs

Why?

We just addressed open texts and hypertexts, as well as social aesthetics, which address ideas of co-authors and connected information networks. We have also had conversations about ethics and truth in design that can apply to day-to-day design work—you can work ethically and honestly as you conduct your business. Leveraging design for public good has a number of names: socially engaged design, socially conscicous design, and humanitarian design and although there is a lot of overlap between them all, each are slightly different. These readings will give you an glimpse into some of these ideas and the discussions taking place around work that is seeking to do good in the world.

Required

Just Design: Socially Conscious Design for Critical Causes (excerpts)
Teaching Design for Change, TED

Supplementary Readings

Socially Conscious Design
What is ‘Good Design’ Anyway?, Think Design

“A requirement of good design must be to understand and to measure impact. Not just financial impact. But social impact. That’s complicated. It’s not easy. But that doesn’t mean we shouldn’t do it. How often do we ask, in what ways could this app / chatbot / website / brochure I’m designing cause someone harm? Who haven’t we spoken to? Who have we forgotten?”

Socially Conscious Graphic Design
Designing for Social Change
“Social responsibility needs to be addressed more within the design field. It needs to be introduced and taught to students at an early stage of their education, so as they fully understand the power and influence that their creations will have over society, and the role this plays in materialism, overconsumption and our modern day consumer-culture. Change needs to be made within graphic design and the urgency for this grows more and more for each day that passes. The graphic designer needs to critically reflect over the purpose of their work and answer the question of whom it stands to serve: their audience or consumer-culture. They need to move away from the creation of artificial needs and the promotion of unnecessary products, and move towards the creation of more useful and lasting communication that contributes to society.”
Socially Conscious Photography
How Images Trigger Empathy, The Atlantic

“While looking back and trying to make sense of a year just ended, we often focus on its most hopeless parts, the violence and acrimony. Last year did include plenty of negativity to mourn. But it also reminded us of an important lesson about how to access our better angels. Three recent events shined a light on how empathy works—and one reason why it often does not.”

Photographs from the Centre of a Tragedy, Al Jazeera

“When Massoud Hossaini arrived outside the Abdul-Fazil shrine in Kabul mid-morning on Tuesday he thought he would be there to photograph young Shia worshippers taking part in the Ashoura Day observances for the AFP news agency. As he walked towards the shrine, a little girl dressed in green—a traditional colour for Ashoura observances—caught his eye. He had no idea that amongst the very crowd he walked in was a bomber who would set off an unprecedented attack against Afghanistan’s Shia minority.”

Socially Conscious Illustration

I am still looking for good examples of writing for illustration.

Design as Activism
Girls Garage

“Girls Garage is a nonprofit design and building program and dedicated workspace for girls ages 9-18. Through classes in carpentry, welding, architecture, and activist art, we support and equip a community of fearless girls who are building the world they want to see. Established 2013.”

The Center for Artistic Activism

“In 2009, the Center for Artistic Activism saw artists struggling to affect change, but without the practical skills to implement their visions. Elsewhere we saw frustrated activists, repeating their traditional marches, petition drives, and vigils until they became frustrated and moved on. We saw movements for social change stagnating with wins coming more by luck than planning. The Center for Artistic Activism started bringing these practices together to transform art and activism, using the best of each to leverage creativity and culture and successfully bring about social change.”

What Design Can Do

“At What Design Can Do we believe in the power of design and creativity to transform society. Money, governments or science can’t solve complex global issues on their own. We need fresh ideas, alternative strategies and provocative thoughts.”

Epicenter

“Epicenter stewards creative initiatives that honor the past, strengthen the present, and build the future that we envision with our community. Located in Green River, Utah, Epicenter is a vibrant hub for rural development and cultural exploration of the high desert of southeastern Utah. Beyond our region, Epicenter advocates for rural communities and contributes to the dialogue on contemporary place-based work in the United States. Epicenter is a 501(c)(3) public charity nonprofit organization.”

Humanitarian Design
Just Design: Socially Conscious Design for Critical Causes (excerpts)
“Designer Paula Scher lamented that today's young designers have largely abandoned their roles as improvers of our general visual environment, asserting that many ‘only want to work in cultural work, or not-for-profit work, or on projects they perceive as “good-for-society.” She goes on to say that these designers are encouraged to shun mainstream corporate work by the way design is being taught in design schools an grad programs, and by the attention that the professional community lavishes on well-meaning but otherwise esoteric projects.”
Teaching Design for Change, TED

“Designer Emily Pilloton moved to rural Bertie County, in North Carolina, to engage in a bold experiment of design-led community transformation. She’s teaching a design-build class called Studio H that engages high schoolers’ minds and bodies while bringing smart design and new opportunities to the poorest county in the state.”

What Design Can Do: Emily Pilloton and Project H

“Emily Pilloton is the founder and executive director of Project H Design. She was recently awarded a $15,000 Adobe Foundation grant to support work on her new book Design Revolution: 100 Projects That Empower People, which is available for order now, from Metropolis Books.”

Is Humanitarian Design the New Imperialism?, Fast Company

“But should we take a moment now that the movement is gathering speed to ask whether or not American and European designers are collaborating with the right partners, learning from the best local people, and being as sensitive as they might to the colonial legacies of the countries they want to do good in. Do designers need to better see themselves through the eyes of the local professional and business classes who believe their countries are rising as the U.S. and Europe fall and wonder who, in the end, has the right answers? Might Indian, Brazilian and African designers have important design lessons to teach Western designers?”

Humanitarian Design vs. Design Imperialism: Debate Summary, Fast Company

“Bruce Nussbaum started a firestorm with the question ‘Is humanitarian design the new imperialism?’—and the conversation has spread through the blogosphere. Here, a digest of essays and related posts on this subject.”

Response Questions

Remember to cite specific instances from the text to support your views.

  • We often focus on the message of a design as being the thing that does good in the world. What might be other aspects of a design that could also be doing good? How might that impact your view of your current and future practice?
  • How might you approach doing good through your practice? Will it be the focus of your practice, ancillary, or absent (but found in other aspects of your life)? Does your design have to do good?